Official Blog

Entrepreneurs find any number of sources for their great business ideas. Some ideas come almost by accident. The entrepreneur might have a hobby or solution to a personal problem, with no intention of turning it into a business, only to discover that there was broad demand for it.

More often, though, a founder will have an idea in mind for a problem that they want to solve, with varying levels of conviction on how to commercialise that idea.

And then there's the third group - people that want to be entrepreneurs and love the idea of creating a business, but are not sure of the idea to build the business around. They're the ones that need to understand the art of brainstorming business ideas and how to identify gaps and opportunities in the market.